Sarah joined in 2011 as the VP, Customer Acquisition and became Senior Vice President, Marketing in 2015. Responsible for planning, developing, implementing and monitoring the overall brand and marketing strategy and initiatives for B2C, B2B and Specials divisions, including new customer acquisition & retention, communications, analytics, and mobile initiatives. Manages P&L for B2C. More than 20 years of experience in interactive marketing, ecommerce and leadership.